Strategy & advisory
Build responsible AI plans with clear governance, roles and review processes.

Responsible innovation. Real opportunities.
Legal, regulatory and strategic advice across the AI value chain, from data and intellectual property to contracts, governance and responsible deployment.
Speak to our expertsAI is changing how organisations operate, create and serve people. We help businesses turn new capabilities into trusted products and practical outcomes.
Our multidisciplinary advice connects governance, data protection, intellectual property, commercial agreements and risk management at every stage of adoption.
Build responsible AI plans with clear governance, roles and review processes.
Address ownership, licensing and protection of data, models and AI-enabled products.
Identify privacy, security, contractual and operational risks across the AI lifecycle.
Structure partnerships, products and market opportunities with confidence.

Fraud detection · customer support

Clinical workflows · research

Automation · predictive maintenance

Personalisation · demand planning

Content creation · rights management

Learning tools · administration

Research · workflow support

Service delivery · decision support
Practical support from first assessment to product launch and ongoing oversight.
Strong governance helps teams understand how an AI system is built, what it affects and who is accountable for its use.
Talk to our AI teamMap the use case, data and foreseeable risks.
Set safeguards for privacy, IP, contracts and security.
Review performance, oversight and changing obligations.

Explore the legal and commercial questions shaping the next generation of intelligent products.
Explore insightsClear starting points for planning, building and using AI responsibly.
View all FAQsAI obligations depend on the use case and the laws that apply to the business, data, product and sector. A tailored review is the best starting point.
Ownership and use rights can depend on applicable law, the tools and data involved, and the terms agreed between the parties. Clear contracts help reduce uncertainty.
Map the data used to train, test and operate the system, the roles of each party, the basis for processing, security controls and retention practices.
Set clear accountability, assess foreseeable risks, test outputs, document important decisions and provide appropriate human oversight.
Consider data use, intellectual property, performance, security, confidentiality, liability, audit rights and what happens when the service ends.
Tell us about your AI initiative. We can help you navigate the legal, commercial and governance decisions behind it.

We understand the unique regulatory and commercial considerations across sectors.